Reasons Video Marketing Is Important

There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.

Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.

This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.

With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.

Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.

The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.

Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.

Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.

Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.

Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.

Hockey Fitness Training For Goalies – Three Key Fitness Tips For Dominating the Crease

Hockey fitness training for goalies is extremely important, yet far too often goalies ignore the gym and take the fitness side of the game far less seriously than they should. Goaltending can be one of the single most demanding positions in any given game. The demands on the body of a goaltender absolutely require training if any goalie wants to truly reach their full potential. Here are three general rules goalies should follow when training.

Lower body and core should get priority:

Sure everyone wants to work on their beach muscles, but for goalies, it should be obvious that have an incredibly strong lower body, and a strong core are the most important factors when it comes to fitness. A strong lower body and core will allow a goalie to move explosively from point to point faster and with more control and will also help minimize the chance of injury. Remember though, when you work your legs, your whole body gets a boost, so you’ll still see gains in your upper body.

Always maintain flexibility:

If you train to the point of becoming bulky, you’ll risk losing some of your flexibility, which is something goalies can’t afford to do. The key to avoiding this is to train for strength and power, not necessarily just for size (there is a difference). Also, the more you train, the more you should be focusing on your stretching and maintaining and improving your flexibility. Strength and power are exceptionally important for goalies, but never at the cost of flexibility.

Follow a good program:

Rather than just hit the gym and workout without any real plan, you should consider following a workout plan designed specifically to meet your goals as a hockey player. Consider investing in a good program that is designed with hockey in mind rather than just going with a generic program. You can either have a trainer design your program, or go with an existing training manual.

Why Real Estate Investment?

Why should you invest in real estate? Well, investing in real estate for profit is one of the most popular approaches to generating additional income in the United States today. In fact, if you pay attention to recent press you will have seen numerous reports about the real estate investment craze that seems to be sweeping the Nation.When done carefully and intelligently, real estate can yield fantastic benefits that can not be achieved through any other type of investment. Here are just a few examples of why real estate investing can be such a powerful wealth generator.1. Real Estate Markets Are Slow to React – Although real estate, like everything else, has ups and downs, it is generally a lot slower to react than the stock market. For example, you won’t get up in the morning and discover that your real estate investment is worth ten or twenty percent less than it was yesterday.2. Leverage. You can borrow money to buy real estate, whereas, generally you can not borrow money to buy stocks. You can control a large dollar value of real estate with a small amount of your own money by using loans and mortgages. The stock market, by law, limits the amount of leverage (margin) you can use to buy stock. There are no such limits with real estate.3. You Can Purchase Real Estate For Less Than Its Market Value. In many cases you can purchase a property for as low as 60 to 70 percent of the market value. When buying stocks, you may be able to find a stock that is considered “under valued” but generally it’s tough to do that on a regular and consistent basis.4. Real Estate Offers A Tremendous Amount Of Tax Advantages Through Depreciation. Real estate basically has two values, the land and the building(s) on the land. For example, if a property is valued at $250,000 and the assessed value of the land is $75,000, the building would be worth $175,000.The government allows real estate investors to depreciate the value of the building in equal parts over its “useful life” which is defined as 27.5 years. So for example, based on the $175,000 building value above, the annual depreciation value would be $6,363.63 ($175,000 divided by 27.5). This means that for tax purposes, the investor would be able to reduce his/her annual income by $6,363.63!Many people find the notion of depreciation to be confusing since it’s not really a loss of money. I recommend you check with a qualified tax professional for more details and how this can benefit you.5. Real Estate Markets Are Insulated Local Markets. For instance, when the stock market falls, it takes down just about everybody and everything involved with it. When home values drop in one city such as New York, generally it does not affect property values in other cities like Boston or Chicago. To protect yourself, you can have a “geographically diversified” portfolio of real estate investments to hedge against these types events.6. You The Investor Can Control The Value. Another aspect of real estate investment is that unlike any other investment, this investment is controlled by the investor. For example, as an investor, you can increase the value of your investment property by making some modifications to the property such as adding a garage or replacing the carpet, etc. With stocks or any other investment, the investor can’t do anything to increase the value of the investment.7. The Efficient Market Hypothesis (EMH). When a market has prices that always “fully reflect” available information, it is called “efficient”. The stock market for example is considered by most to be an efficient market. When you call your broker to purchase or sell a stock, you can be sure of one thing – the price you bought or sold the stock for was indeed the “correct” price for that stock on that day and at that time. Why? Because the existing price for the stock will already incorporate and reflect all relevant available information about the company such as earnings, and other metrics.With real estate, the market is very inefficient. Unlike the stock market, with real estate, the “correct” price discovery mechanism is left to each buyer and seller to figure out on their own. There is the almost always uncertainty as to whether the price offered by the seller is too high or too low. Moreover, there is typically little to no help available from analysts and research agencies (like when dealing with stocks) in this respect. This inefficiency is the very reason why real estate offers such a great investment opportunity to be smart and win! But it requires experience and a sharp eye for good deals and great negotiation skill. This expertise can be developed.If done correctly, real estate is probably one of the smartest investments you could ever make. Hopefully this short rambling has provided you with a fresh perspective of the many benefits of real estate investing. So be smart, continue to learn and above all don’t wait for some magic moment, just get started.To Your Success!Rik Foote
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