Hockey fitness training for goalies is extremely important, yet far too often goalies ignore the gym and take the fitness side of the game far less seriously than they should. Goaltending can be one of the single most demanding positions in any given game. The demands on the body of a goaltender absolutely require training if any goalie wants to truly reach their full potential. Here are three general rules goalies should follow when training.

Lower body and core should get priority:

Sure everyone wants to work on their beach muscles, but for goalies, it should be obvious that have an incredibly strong lower body, and a strong core are the most important factors when it comes to fitness. A strong lower body and core will allow a goalie to move explosively from point to point faster and with more control and will also help minimize the chance of injury. Remember though, when you work your legs, your whole body gets a boost, so you’ll still see gains in your upper body.

Always maintain flexibility:

If you train to the point of becoming bulky, you’ll risk losing some of your flexibility, which is something goalies can’t afford to do. The key to avoiding this is to train for strength and power, not necessarily just for size (there is a difference). Also, the more you train, the more you should be focusing on your stretching and maintaining and improving your flexibility. Strength and power are exceptionally important for goalies, but never at the cost of flexibility.

Follow a good program:

Rather than just hit the gym and workout without any real plan, you should consider following a workout plan designed specifically to meet your goals as a hockey player. Consider investing in a good program that is designed with hockey in mind rather than just going with a generic program. You can either have a trainer design your program, or go with an existing training manual.

There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.

Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.

This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.

With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.

Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.

The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.

Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.

Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.

Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.

Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.