Business travel has actually increased considerably in the last decade. Even home based businesses may involve travel because small companies are now able to sell to markets all around the world as a direct result of the Internet.All this travel is putting an increasing strain on business travelers who often become stressed and fatigued at the constant need to be in another part of the world.Regular travelers tend to ensure that certain routines are carried out every time they travel as this reduces the possibility (and the cost) of wasted trips. Here are some handy business travel tips.LOST BAGGAGEWhen baggage goes missing it is irritating to say the least but for someone on a business trip it can be a whole lot more disastrous. So, wherever possible, pack as much as you can into your carry-on luggage. Having everything to hand means that your checked luggage get delayed you will still be able to meet with clients and get your work done while you wait for less essential stuff to get chased up by the airlines.HOW TO PACK FOR BUSINESS TRAVELWhen you do pack the main luggage, the clothes you won’t be carrying on as hand luggage, make sure to pack only what you need for this trip. In order to accomplish this, make do with a pair of casual shoes and a pair of business shoes only, and be sure to only bring enough work clothes to last you through the trip. All that is left once this is done is to include your toiletries and other business documentation.A way to save space and possibly take a smaller bag is to roll some of your clothing up — this takes less room and is a business travel tip well worth noting. Dark clothing is better if anything gets spilled on it, as it is harder to see stains on dark clothes. Of course if you are working to a tight schedule and the inevitable delay happens then you want to know you can attend a meeting at a moment’s notice and the way to freshen up is by using those hand and face wipes that come in travel packs.MOBILE PHONES AND OTHER ELECTRONICSAlthough most cell phones have very good standby and talk times now, you will need to make sure your phone and any other electronic equipment you take are fully re-charged before you leave home.These tips make sure that no matter what happens when you travel on business, you will be able to continue with your itinerary and those all-important business meetings. Business trips do not have to be boring and stressful if you apply the business travel tips in this article as they will allow you the opportunity to enjoy your free time even more.
Reasons Video Marketing Is Important
There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.
The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.
Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.
Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.
Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.
This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.
With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.
Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.
The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.
Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.
Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.
Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.
Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.