Career information about photography is important to access and focus on initially because it is a competitive market where the work is often attractive to many people. The photographer must have “a good eye”, imagination, and some creativity to do well in this field. That’s not all. Photographers love going into their own business. Accordingly, they must be able to maintain a business and to take advantage of opportunities provided by rapidly changing technologies. While seeking career information about photography you should first speak to one of your local photographers for information. You can ask questions about the job market in your area and how much training was involved before he/she considered themselves ready. You’ll find your local photographer will offer you insight that will be helpful in most cases.What as a photographer do you plan on achieving? Most would agree, the photographer is an artist, historian, and news event person. Perhaps you had already planned on your career and how you wish to achieve it. Career information about photography will prepare you for specific jobs but you should be aware of other elements related to the work. A photographer produces and preserves images that paint a picture, tell a story, or record an event. The successful photographer is required to have the ability to present a subject to achieve a particular effect while also selecting the appropriate equipment. A good photographer may enhance the subject’s appearance with natural or artificial light, shoot the subject from an interesting angle, draw attention to a particular aspect of the subject by blurring the background, or perhaps using different lenses to produce desired levels of detail at various distances.This is just an example of some of the requirements that a good photographer should possess. Career information about photography will vary according to what type of photography interests you. Underwater photography is becoming an exciting field of unexplored areas. Other photographers specialize in areas such as portrait, commercial and industrial, scientific, news, or fine arts photography.Portrait Photographers: The one’s we see most often who usually come with those special family events. They normally take individual pictures, group pictures and often work in their own studios. A lot of photographers specialize in taking wedding pictures, religious ceremonies, or school pictures.Commercial and Industrial: Career information about photography includes professionals who specialize in commercial and industrial photography. These photographers take pictures of various subjects, such as buildings, models, merchandise, artifacts, and landscapes. Why would a photographer go around taking these pictures? This is a specialized field wherein a lot of money can be made. The pictures are used in a variety of media, including books, reports, advertisements, and catalogs. The industrial photographer is usually hired in advance and knows what his assignment will be. He does not take pictures and try to find a buyer. The industrial photographer takes pictures of machinery, products, workers, and company officials. The pictures taken are usually for a specific purpose. In the future these pictures help engineer’s analysis projects, publicity, or records of equipment development or deployment, such as placement of an offshore oil rig.Field of Science: Career information about photography is common in the field of science. The recording of scientific data and procedures is often done by a photographer. The field of unusual phenomena or sometimes called ghost hunting uses special type of equipment and is necessary to help prove the existence of perhaps a haunting. Many things evolve when you work in the scientific field that is why a photographer must have knowledge in one or more areas of engineering, medicine, biology, or chemistry.Photojournalism: Photojournalists are people who take pictures of newsworthy people, places, and sporting events. They are news photographers who often cover political and community events for newspapers, journals, magazines, or television.Career information about photography would not be complete unless I reminded you of working conditions. The working conditions vary considerably from one type of a job to another. For instance, photographers who work for the government and advertising studios usually work a 5-day, 40 hour week. News photographers often work long, irregular hours and must be available on short notice. Some photographers work part time or on variable schedules.One last thing – Career information about photography should include the fact that a lot of photographers spend a small amount of time actually taking pictures because they spend a lot of time editing photographs on a computer and trying to find new business especially when they are self-employed.
Looking At Coastal Businesses for Sale?
Coastal businesses for sale in New Zealand provide the prospective buyer a wealth of opportunities to continue the successful operation, or development of, a viable business operation that not only offers financial growth and security, but also a lifestyle change that can only be experienced in coastal environments. Consisting of three islands, New Zealand is blessed with a near endless supply of unspoilt and scenic coastal areas, ranging from secluded bays, sandy beaches, scenic harbours and inlets, and rugged coastlines. The popularity of such regions is proven by the population bases that are located in such regions. Being in high demand by both international and domestic tourists, many coastal businesses are based in the tourism and hospitality industries; sectors of the economy that are vital for the long term growth of gross domestic product in New Zealand and one of the mainstays of the New Zealand economy.According to statistics released by Tourism New Zealand, tourism is the country’s largest export earner and the number one contributor to the economy, surpassing the revenue generated by the farming and agricultural industries and contributing over $8 billion dollars each year. Furthermore, the data highlighted that this trend of growth is set to continue with average increases in profit of 4.3% experienced by the industry. Furthermore, international visitors are predicted to rise at a steady rate of four percent each year, with the income derived from international tourism forecasted to overtake that of domestic tourism in 2011.The Rugby World Cup in 2011 promises to provide a boost to the economy through tourism earnings. With New Zealand on showcase to the rest of the world and numbers of 85,000 extra tourists predicted to be in New Zealand for the largest sporting event of the year, there has never been a better time to secure a coastal tourism operation or business for sale in New Zealand. According to the Chamber of Commerce, the Rugby World Cup 2011 offers significant economic benefit, especially to those businesses within the tourism and hospitality industries. Furthermore, the event will highlight New Zealand and confirm it as one of the most desired international tourist destinations.The value of this will be represented with the spin-off effects of creating more desire and demand for tourism, and as a result, the profit generating ability of those businesses who are best able to take opportunity of these increased numbers and popularity. Coastal businesses for sale in New Zealand are steadily increasing in their demand as many astute business persons are realising the revenue opportunities of coastal, tourism and hospitality businesses. Not only do they provide a future income, but they do this in an area that is under high demand by international and domestic tourists. Secure your own piece of paradise and consider viewing coastal businesses for sale today.
The Five Pillars of Marketing Success
Does the following give a pretty good picture of your current marketing activity?You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.But this is not the approach that works to get a steady, predictable stream of new clients.Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.The Focused Marketing Paradigm has Five PillarsUnderstand and implement these five pillars and I promise you’ll see a shift in your marketing results.Pillar One: Focused GoalsA Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.What is the Focused Goal for your marketing?Pillar Two: Focused Program or Service Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.What is the Focused Program or Service you’re offering?Pillar Three: Focused Target MarketIn the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.Who exactly is your Focused Target Market?Pillar Four: Focused Message and Value PropositionA Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.What is your Focused Message or Value Proposition?Pillar Five: Focused Marketing StrategyA Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.Two examples:For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.That’s the power of a focused marketing strategy.You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.What is your Focused Marketing Strategy?If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.Cheers, Robert