Reasons Video Marketing Is Important

There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.

Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.

This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.

With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.

Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.

The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.

Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.

Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.

Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.

Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.

Looking At Coastal Businesses for Sale?

Coastal businesses for sale in New Zealand provide the prospective buyer a wealth of opportunities to continue the successful operation, or development of, a viable business operation that not only offers financial growth and security, but also a lifestyle change that can only be experienced in coastal environments. Consisting of three islands, New Zealand is blessed with a near endless supply of unspoilt and scenic coastal areas, ranging from secluded bays, sandy beaches, scenic harbours and inlets, and rugged coastlines. The popularity of such regions is proven by the population bases that are located in such regions. Being in high demand by both international and domestic tourists, many coastal businesses are based in the tourism and hospitality industries; sectors of the economy that are vital for the long term growth of gross domestic product in New Zealand and one of the mainstays of the New Zealand economy.According to statistics released by Tourism New Zealand, tourism is the country’s largest export earner and the number one contributor to the economy, surpassing the revenue generated by the farming and agricultural industries and contributing over $8 billion dollars each year. Furthermore, the data highlighted that this trend of growth is set to continue with average increases in profit of 4.3% experienced by the industry. Furthermore, international visitors are predicted to rise at a steady rate of four percent each year, with the income derived from international tourism forecasted to overtake that of domestic tourism in 2011.The Rugby World Cup in 2011 promises to provide a boost to the economy through tourism earnings. With New Zealand on showcase to the rest of the world and numbers of 85,000 extra tourists predicted to be in New Zealand for the largest sporting event of the year, there has never been a better time to secure a coastal tourism operation or business for sale in New Zealand. According to the Chamber of Commerce, the Rugby World Cup 2011 offers significant economic benefit, especially to those businesses within the tourism and hospitality industries. Furthermore, the event will highlight New Zealand and confirm it as one of the most desired international tourist destinations.The value of this will be represented with the spin-off effects of creating more desire and demand for tourism, and as a result, the profit generating ability of those businesses who are best able to take opportunity of these increased numbers and popularity. Coastal businesses for sale in New Zealand are steadily increasing in their demand as many astute business persons are realising the revenue opportunities of coastal, tourism and hospitality businesses. Not only do they provide a future income, but they do this in an area that is under high demand by international and domestic tourists. Secure your own piece of paradise and consider viewing coastal businesses for sale today.

Online Shop – Future of Shopping

Online shopping  witnessed spending of £178 million per week during January 2009. This means 3.7 percent of overall retail sales were through internet shopping. During 2008, online retail sales experienced steady and steep growth rate. It accounted for 3.1 percent in January 2008 and went up to 3.5 percent in December 2008. The trend is expected to continue as more and more people are showing interest in this arena of shopping.

Online shopping is extremely convenient and attract shoppers with lucrative offers. Almost every thing that is purchasable appears on the various online stores. It is impossible to summarize the entire list but few examples are books, gadgets, accessories, clothes, groceries, movies, music, shoes, heath and fitness products, cosmetics, eatables and travel tickets etc. Great variety of the products adds on to the excitement of buying online. Best holiday packages to the world’s greatest destinations are planned online within a short span of time. Even food joints accept delivery orders over the internet. Online shopping avoids the unnecessary wastage of time and money.

Initial cost to start a shop includes land prices, cost of the stock, construction rates and many more hidden costs. Additional to these costs are the running expenses of the store. On the other hand, selling products online requires no such setup and initial cost is very low. This allows attractive discounts on the deals and makes internet shopping economical for the buyers and profitable for the sellers. It is a win-win situation at both ends. The reduced cost is forwarded to the shoppers as discounts. This encourages the clientele to depend upon e-shopping for everything. The web stores offer discounts throughout the year and deals become very lucrative during peak seasons. The discounts vary from one shopping portal to another for the same product. Everyone tries to provide their products at cheapest possible rates to attract customers. Therefore shopping sites reduce their profits by offering heavy discounts to increase the volume. This calls for the concept of comparison shopping. There are many sites which offer comparison between the prices of same product on different sites. This allows user to view all deals at one location and make the best purchases. Companies and shopping portals distribute discount codes to attract internet shoppers toward their sites. The code number can be entered before leaving the shopping portal to avail discounts. Online shopping is becoming interactive and consumers share their views on various social shopping communities and blogging sites. They provide their personal experience with the products to help others make the right choice. The social shopping brings fun and excitement to the shopping experience.

Few other aspects about internet shopping requires careful attention. First is the Free Delivery advertised by sellers. It is not truly free as the delivery expenses are included in the product’s cost. Dealers accept shipment charges depending upon the distance. Therefore products delivered from close locations attract low shipment charges and other additional costs. Online dealers provide warranty for their products but the returns are difficult due to long distances. It requires the user to ship back the product and pay some additional charges in many cases. Maintaining privacy of the information supplied by buyers is another crucial issue. There are no law preventing this and sellers are free to get your information. This leak of information results in more direct-mail marketing, spam e-mails and telemarketer calls.

The online shopping is gaining continuous popularity and is becoming a growing trend among shoppers. The advantages of internet shopping are too attractive for people to resist. It is time to accept the new ways of shopping and enjoy its benefits.