Reasons Video Marketing Is Important

There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.

Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.

This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.

With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.

Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.

The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.

Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.

Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.

Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.

Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.

Businesses For Sale – Common Pitfalls to Avoid

The ability of our economy to prevail through the recent economic hardship felt worldwide, not only relatively unscathed, but in a stronger position than nearly all modern western economies, highlights the real strength of business, entrepreneurial ability and innovation in New Zealand. The opportunities for those with entrepreneurial skills and the desire to drive one’s own destiny, businesses for sale in New Zealand provide the perfect medium to achieve these ends. However, ensuring the correct business is purchased which matches your budget, experience, skills and knowledge is essential. Many new businesses for sale in New Zealand fail within the first year of operation, but there are several key decisions that will ensure success.Firstly, the decision to purchase an established business comes with it an established customer base, turnover, goodwill, staff and history of trading. Secondly, utilising a reputable and trustworthy real estate agency who is experienced in the sale and purchase of businesses in New Zealand will ensure that you are able to peruse a diverse range of potential companies, with the guidance and advice of a professional to aid in the final and correct decision.Real estate agents will guide you through the common pitfalls to avoid when searching for businesses for sale in New Zealand. One of the key pitfalls is lack of preparation prior to making an offer. The best business decisions are based on timely and accurate information. Real estate agents will ensure you have all the correct documentation to base an informed decision, including financial data, employment contracts and staff details, property and lease details, along with any other information pertaining to the long term viability and profitability of the business. Furthermore, the decision to purchase a business should be made on the financial acumen of the business and not a personal desire or liking. Obviously the business must suit the lifestyle desired and skills brought to the business; but only when the proposition is feasible.The unwillingness to leverage professionals, such as real estate agents, is another key mistake. Professional business consultants representing leading real estate agencies in New Zealand thoroughly understand the marketplace, often with insider information pertaining to the number and quality of businesses that are soon to be listed in the marketplace. Additionally, with their knowledge of available businesses for sale in New Zealand, they are able to provide a measure of comparative shopping, where the pros and cons of numerous enterprises can be assessed and evaluated to ensure that the business purchased is the best fit for you which will realise your dreams.

Looking At Coastal Businesses for Sale?

Coastal businesses for sale in New Zealand provide the prospective buyer a wealth of opportunities to continue the successful operation, or development of, a viable business operation that not only offers financial growth and security, but also a lifestyle change that can only be experienced in coastal environments. Consisting of three islands, New Zealand is blessed with a near endless supply of unspoilt and scenic coastal areas, ranging from secluded bays, sandy beaches, scenic harbours and inlets, and rugged coastlines. The popularity of such regions is proven by the population bases that are located in such regions. Being in high demand by both international and domestic tourists, many coastal businesses are based in the tourism and hospitality industries; sectors of the economy that are vital for the long term growth of gross domestic product in New Zealand and one of the mainstays of the New Zealand economy.According to statistics released by Tourism New Zealand, tourism is the country’s largest export earner and the number one contributor to the economy, surpassing the revenue generated by the farming and agricultural industries and contributing over $8 billion dollars each year. Furthermore, the data highlighted that this trend of growth is set to continue with average increases in profit of 4.3% experienced by the industry. Furthermore, international visitors are predicted to rise at a steady rate of four percent each year, with the income derived from international tourism forecasted to overtake that of domestic tourism in 2011.The Rugby World Cup in 2011 promises to provide a boost to the economy through tourism earnings. With New Zealand on showcase to the rest of the world and numbers of 85,000 extra tourists predicted to be in New Zealand for the largest sporting event of the year, there has never been a better time to secure a coastal tourism operation or business for sale in New Zealand. According to the Chamber of Commerce, the Rugby World Cup 2011 offers significant economic benefit, especially to those businesses within the tourism and hospitality industries. Furthermore, the event will highlight New Zealand and confirm it as one of the most desired international tourist destinations.The value of this will be represented with the spin-off effects of creating more desire and demand for tourism, and as a result, the profit generating ability of those businesses who are best able to take opportunity of these increased numbers and popularity. Coastal businesses for sale in New Zealand are steadily increasing in their demand as many astute business persons are realising the revenue opportunities of coastal, tourism and hospitality businesses. Not only do they provide a future income, but they do this in an area that is under high demand by international and domestic tourists. Secure your own piece of paradise and consider viewing coastal businesses for sale today.