Reasons Video Marketing Is Important

There are many ways for a company to market themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a great website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles every few years. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is becoming a viable marketing channel.

Videos allow businesses to create and share quality content with their audiences in a way that text cannot. It also makes people feel connected to company by allowing them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Making and publishing videos does not always directly bring in money. However, video marketing is a tactic businesses use to improve customer engagement, click-throughs, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos help search traffic increase. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their respective keywords. Videos also increase traffic for businesses when they are shared. With video marketing, there is a higher chance of a video going viral.

This age of internet and computers allows people the ability to shop from home. However, shoppers have lost the ability to feel and try out the products in person. Businesses who create detailed demo videos explaining their products and services give their customers the opportunity to feel that in-store experience shopping online.

With thorough videos, customer service will not have to deal with common and obvious questions. This can be how does the product work and how big is the product in real life. The video tells customers everything they need to know in order to make a smart buying decision.

Creating corporate videos is a creative and exciting experience for those in charge of it. This is more fun than typing out a blog post or choosing product descriptions that accurately cover any questions a customer may have before buying. The video will bring all company offerings to live.

The more creative and unique a video is, the more customers will appreciate it and remember it in the future. Creative videos will also be shared more among customers to friends, family, and coworkers. This will increase exposure and bring in new customers.

Social media defines marketing today. Therefore, videos are an integral part of most online marketing campaigns. Videos should be cross-promoted with all other online media content a business has. This ensures a powerful way to strengthen the different signals being sent to customers.

Successful video marketing campaigns require support from all other marketing channels. Videos need to be shared on the company’s Facebook and Twitter accounts. Get employees to share the videos on their personal social media accounts.

Incorporate videos into blog posts. In fact, make a theme of it. One day a week, such as Friday or Monday, make a blog post that is centered on a video. This theme idea can translate into the video channel that a business should make on popular video upload sites. Make a schedule for uploading videos on a channel. For example, businesses can have How-To Tuesdays.

Playlists can be created to group similar videos that customers may want on a particular topic. Customers will be influenced to watch more videos in a playlist, increasing view counts and the likelihood they will be liked and shared on social media avenues.

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How To Find A Business for Sale

Are you looking for a business for sale? If so, then you have probably heard all sorts of outrageous claims on-line. Claims such as: “make money without lifting a finger,” “no investment required,” and “make money while you sleep.” While it is true that some businesses can practically run by themselves, this is only achieved after a lot of time and effort has been put into developing a solid base for the company. Do not be fooled by the snake oil salesman that claim that you can have a successful business without putting any time, effort, and money into it. The good news is, though there are many scams and get rich quick schemes out there, there are also many legitimate businesses for sale. The great thing about having so many companies and individuals that have a business for sale, is that you have many choices and options. On the other side of the coin there is a seemingly insurmountable amount of research to get through in order to make the right decision. I can’t tell you exactly which company is right for you because of the simple fact that everyone is different, and what works for me might not work for you. I can however, give you some good insights into what to look for when looking at a business for sale.One more great thing about having so many different businesses for sale out there is that you no longer have to write a business plan, rent a building, find something to sell, and hope that you can gain a client base before you run out of money. While a brick and mortar business is still an incredibly viable option, it is also not the only option for someone who wants to work for themselves. I am referring, of course, to the realm of multi level marketing, and network marketing. These business plans have not only opened up business ownership to ordinary people, but they have made it possible for a person, with no real business knowledge or experience, to take the reigns of their own business and make their own future.So, the number one thing I run into when talking to perspective clients about a business for sale is that many people have been burned by various other “opportunities” and thus they have a bitter taste in their mouths about jumping into something new. So how can you tell between a scam and the real deal? I have set some common sense steps to analysing a new prospective company.1. Make sure that you have what it takes to run your own business, everyone has fantasies of telling their boss to take a hike, but the reality is that running your own business requires a large amount of time management skill, as well as a will to succeed and a work ethic to back it up.2. Money, every business costs money to get started, even if you are promoting affiliate links, unless you are a marketing prodigy you will more than likely be buying some sort of training material to figure out what you are doing. In my personal opinion, a good target number to look for when looking at a business for sale, is 500 dollars or less to get started.3. Product, if a company sells a product nobody wants to buy then how will you sell it? I know this sounds simple and shouldn’t even be mentioned because it is so basic, but it amazes me how many companies ask you to sell something that would be nearly impossible to move. The best kind of company to get involved with is one that either has a corner on a market, or is more advanced than the competition. Again, I know this sounds like it should be the first thing you think of, but it is easy to get caught up in the sales hype of a well crafted landing page.4. Compensation plan, how does the company reimburse its affiliates or representatives? there are many types of compensation plans, as well as many other people who are more qualified to talk about them, so I won’t go in-depth on this.5. Team, what kind of teamwork is present in the company? A good business for sale will stress to its reps just how important teamwork is, to put it simply, a network marketing company will either live or die by how well it fosters a support system within its team. This means that there should be an efficient way for them to train you, preferably a website that has training calls and videos for you to go through rather than sitting on the phone for hours listening to training.6. Public Opinion, how well is the company doing at maintaining its public relations? What is the first thing people do when they hear about something new that they are curious about? Most people these days Google it, that is why, if you’re trying to sell something to someone and they Google it to find reviews, if all they see is negative then it will be very hard to sell regardless of whether or not the product is incredible. With information so easy to come by on the internet these days a company has to spend a lot of time and effort in order to maintain their image or else they might as well pack up their stuff and close their doors. There are two ways I check this, one is to Google it, the second, is to check the company out at bbb.com. The Better Business Bureau is a great place to find information on a business for sale.7. How does the company operate? Many Network marketing companies today focus mainly on internet sales, they utilize social networking heavily for their sales, while others focus more on person to person sales. It is very important that you decide which one you are more comfortable with and make sure that is what the company you are looking at utilizes. If you are computer illiterate and don’t get along with technology at all then person to person might be best for you. I would strongly recommend that anyone that wants to get into network marketing goes with a company that is fully web integrated, believe it or not, there are a lot of companies that still prohibit or make it very difficult to market on-line. This is very important, if you get into a company and get trained in it only to realize that they only allow you to market in certain ways, it can be very hard to be successful.These are just some pointers to help separate the bad from the good, but at the end of the day it all boils down to you. Are you the kind of person who can take charge, schedule, plan, execute that plan, call leads, and most importantly, close a sale? This is the most important part of the whole process, because at the end of the day, your success relies about 75 percent on you and 25 percent on the company you represent.